Hyundai’s “Smaht Pahk” Super Bowl 2020 commercial.
The Super Bowl is less than a week away, but brands have already started releasing their commercials for the biggest TV event of the year.
Fox, the network airing the 2020 Super Bowl, had sold out its advertising slots by November. Fox had been selling 30-second slots for as much as $5.6 million. The brands advertising in this year’s Super Bowl game include Facebook, Snickers, Heinz, Pop-Tarts, Procter & Gamble and more. Viewers should expect some political flavor too, with Michael Bloomberg and Donald Trump airing their presidential campaign ads during the game.
Here are the Super Bowl commercials that have already been released. This list will be updated as brands release their official spots:
Little Caesars’ “Best Thing Since Sliced Bread”
Little Caesars’ Super Bowl debut imagines that its new delivery service renders a fictional sliced bread company obsolete. The commercial stars Rainn Wilson, best known for his role in “The Office.”
Avocados from Mexico’s “The Avocados from Mexico Shopping Network”
Avocados from Mexico’s spot stars Molly Ringwald as a home shopping network host selling products for avocados, like a chip-shaped pool floatie or a personal carrier. The brand worked with Energy BBDO on the spot.
Budweiser’s “Typical American”
Budweiser’s “Typical American” spot is meant to juxtapose “viral acts of humanity,” like a protester hugging a policeman, with common negative labels placed on Americans. The spot was done with David Miami and directed by filmmaker Kathryn Bigelow.
Cheetos’ “Can’t Touch This”
Cheetos’ spot gives new meaning to “Can’t Touch This” with the help of MC Hammer and Cheetos Popcorn.
Google’s 90-second “Loretta” spot tells the story of a man using his Google Assistant to help remember his wife. The commercial features the 85-year-old grandfather of a Google employee.
Hyundai’s “Smaht Pahk”
Hyundai’s Super Bowl spot leans on heavy Boston accents to describe a smart parking feature that lets drivers automatically park the car using a key fob. The automaker’s spot features Chris Evans, John Krasinski, Rachel Dratch and David Ortiz.
Michelob Ultra’s “6 for 6-Pack”
Microsoft’s “Be the One”
Mountain Dew Zero Sugar’s “As Good As The Original”
This spot, starring Bryan Cranston and Tracee Ellis Ross (in her first Super Bowl role), puts a sugar-free spin on “The Shining.”
New York Life’s “Agape”
New York Life’s 60-second spot is meant to celebrate the company’s first 175 years in business and to kick off its “Love Takes Action” campaign. The spot describes four types of love recognized by the ancient Greeks, including “Agape,” which it describes as “love as an action.” The company says for its years in business it’s been helping people act on their love.
NFL’s “Inspire Change” with Anquan Boldin
The NFL’s “Inspire Change” spot with retired NFL wide receiver Anquan Boldin, which premiered earlier this month during conference championship games, will run again as a 60-second commercial during the Super Bowl. Boldin tells the story about his cousin, Corey Jones, who was shot and killed by a police officer. The organization will also run another spot before kickoff.
Porsche’s “The Chase”
Porsche will run its first Super Bowl spot since 1997 with a 60-second ad during the first quarter. The commercial will features a light-hearted car chase following someone stealing a Taycan Turbo S from the Porsche Museum in Stuttgart, Germany. The company released an extended cut of the ad on Friday.
Pringles’ “Rick and Morty Commercial”
Pringles spot this year stems from a partnership with Adult Swim’s cartoon “Rick and Morty.” The 30-second ad was made with WPP’s Grey Group and will air during the second quarter of the game.
Reese’s Take 5’s “Rock”
An extended cut of the brand’s spot for the candy bar jokes its Take 5 is “The best bar you’ve never heard of.”
Squarespace’s “Winona in Winona”
Squarespace’s simple spot features Winona Ryder by the side of the road in Winona, Minnesota, making a website about, well, Winona. Apparently, this is the website.